Sajith Ansar, CEO and founder of Idea Spice is based in Dubai. Idea Spice Design is a leading branding, design and marketing firm in the region with offices in India and the UAE. Idea Spice is an award winning boutique design firm that has created over 1300 brands globally over the last 15 years and specialise in creating and growing home grown brands. Sajith graduated as a product designer from The National Institute of Design (NID) and did the MEP program at The Indian Institute of Management, Ahmedabad (IIMA). He worked at Core Emballage and founded and ran a profit centre that designed, manufactured and retailed innovations in recycled paper. Sajith lectures regularly at business and design universities and often conducts workshops for entrepreneurs and start ups. He also actively mentors start ups and entrepreneurs. Forbes has listed him among the Top 100 Indian business leaders in the Arab World for the last two years in a row.