Shiva brings in 19 years of true market experience in print and interactive design. Prior to founding Apparatus Media Lab in 2003 Shiva served as Director-Creative at Netkraft Private Limited - an enterprise software solution provider, Bangalore, India. He had the responsibility of managing a 16-strong creative team in delivering user experience and usability solutions for the global clientele. He was also instrumental in setting the processes for user requirement gathering and creative user experience design.

Shiva has served as a consultant Creative Lead for Sapient at their London and New Delhi offices. He was the creative project coordinator for three projects to deliver quality creative solutions. Additionally he was the Design Director for CIO - a magazine to meet the needs of Chief Information Officers and other information executives for their print edition in India.

Shiva served as a Design Director at Ray and Keshavan Design (now Brand Union of WPP) - a brand communication firm in Bangalore, India. He was responsible for the design, production and quality across the entire lifecycle of any design project starting from inception to print and delivery.

Shiva is an academically trained Communication Design professional from National Institute of Design - a premier design school in India.